REAL STEEL

REAL STEEL RED CARPET PREMIERE AT IMAX

Dreamworks Pictures and SM Cinema- IMAX Theatre proudly present the IMAX RED CARPET PREMIERE of REAL STEEL at IMAX North EDSA on October 8, 2011 6pm.

In DreamWorks Pictures’ gritty, white-knuckle action ride “Real Steel,” Hugh Jackman stars as Charlie Kenton, a washed-up boxer in the near future who, because his sport has been taken over by 8-foot steel robots, now lives in a world where he doesn’t fit in. With no fights and no prospects, Charlie is forced to hustle as a small-time robot fight promoter. He earns just enough money to survive by piecing together low-end “bots” and traveling from one seamy underground boxing venue to the next for whatever prizefight he can wrangle for his automatons. Just when things can’t become any more desperate and complicated, his estranged, tough-beyond-his-years son Max (Dakota Goyo) suddenly and unwillingly comes back into his life.

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COURAGE IS STRONGER THAN STEEL.

In DreamWorks Pictures’ gritty, white-knuckle action ride “Real Steel,” Hugh Jackman stars as Charlie Kenton, a washed-up boxer in the near future who, because his sport has been taken over by 8-foot steel robots, now lives in a world where he doesn’t fit in. With no fights and no prospects, Charlie is forced to hustle as a small-time robot fight promoter. He earns just enough money to survive by piecing together low-end “bots” and traveling from one seamy underground boxing venue to the next for whatever prizefight he can wrangle for his automatons. Just when things can’t become any more desperate and complicated, his estranged, tough-beyond-his-years son Max (Dakota Goyo) suddenly and unwillingly comes back into his life.

The alienated duo reluctantly team up to rebuild and train a scrap-heap robot and turn it into a boxing contender. As stakes in the brutal, no-holds-barred fighting arenas are raised, against all odds Charlie gets one last shot at a comeback.

“Real Steel” is an underdog story with cinematic scope and a unique premise that offers surprises along the way. The film combines the best of grand spectacle with relatable, grounded storytelling. “Real Steel” Director Shawn Levy experienced the story as a tale of redemption for three lost and forgotten souls. “The main characters––a father, his son and a machine––are each abandoned beings,” Levy says. “All three of them have been cast aside and forgotten. The substance of the story is about how this trinity has a chance of returning to grace.”

Don Murphy, Susan Montford and Shawn Levy are producing “Real Steel.” Executive producers are Jack Rapke, Robert Zemeckis, Steve Starkey, Steven Spielberg, Mary McLaglen and Josh McLaglen. The screenplay is by John Gatins, from a story by Dan Gilroy and Jeremy Leven.

“Real Steel” is based in part on legendary sci-fi master Richard Matheson’s short story titled “Steel,” which was adapted for a 1963 “Twilight Zone” episode, starring Lee Marvin. Matheson’s prolific career has spanned over half a century, with many of his popular novels, including “I Am Legend,” “Hell House,” “Somewhere in Time” and  “What Dreams May Come,” adapted to feature films. Matheson was inducted into the Science Fiction Hall of Fame in 2010.

“Real Steel” also stars Evangeline Lilly, Anthony Mackie, Kevin Durand, Hope Davis and James Rebhorn.

THE TECHNOLOGY

Director Shawn Levy gives credit where credit is due and says that for the amazing technology used in “Real Steel,” he and the special effects teams “borrowed many pages from the technology that James Cameron developed for ‘Avatar.’”

Levy further explains, “This is a next generation approach to visual effects. Simply put, instead of the traditional way, where we shoot an empty frame and then computer animators draw in a robot later, we did motion capture, where we had real boxers choreographed by Garrett Warren and Sugar Ray Leonard actually boxing each other. We took the data of their body movements. Digitized it. Stored it. Then, months later, we came to a real set and lined up a shot. I could then take that programmed motion-capture data and use what’s called Simul-Cam B to feed that stored data into a real-world place.

“It’s taking the technology that was literally invented on ‘Avatar’ but doing something a little different with it. ‘Avatar’ took motion-captured performances and put them in a virtual world. We’re taking motion-captured performances and plugging them back into the real world.”

ABOUT THE FILMMAKERS

SHAWN LEVY (Director/Producer) is one of the most commercially successful film directors of the past decade. To date, his films have grossed over 1.6 billion dollars worldwide. His youthfully enthusiastic approach to filmmaking is evident in the storylines and characters he creates and reflects his joyful intensity for each project at hand.

In 2010, Levy released “Date Night,” a film he directed and produced. The film boasted a stellar cast that included Steve Carell, Tina Fey, James Franco, Mark Wahlberg, Kristin Wiig, Mark Ruffalo and Leighton Meester. “Date Night” resonated soundly with audiences, grossing over $150 million worldwide. Levy’s production shingle 21 Laps also produced the hit comedy “What Happens in Vegas,” starring Cameron Diaz and Ashton Kutcher, which went on to earn over $200 million worldwide.

Levy both produced and directed the blockbuster “Night at the Museum” franchise, starring Ben Stiller, Robin Williams, Owen Wilson, Ricky Gervais, Hank Azaria, Amy Adams, Christopher Guest, Jonah Hill, Dick Van Dyke and Mickey Rooney. To date, the global success of this franchise has netted more than a billion dollars in worldwide box office.

Previously, Levy directed the hit 2006 comedy “The Pink Panther,” starring Steve Martin, Kevin Kline, Beyoncé Knowles and Jean Reno. Levy also directed the smash hit “Cheaper By the Dozen,” starring Steve Martin, Bonnie Hunt, Ashton Kutcher and Hilary Duff, which went on to gross more than $200 million worldwide.

In addition to his directing slate, Levy is producing the feature film comedy “Neighborhood Watch,” starring Ben Stiller and Vince Vaughn and his production company 21 Laps/Adelstein is producing the ABC sitcom “Last Days of Man,” starring Tim Allen. Levy and company are also developing several other films to produce, including “The Ten Best Days of My Life” (with Amy Adams), “The Devil You Know,” “The Pleasure of My Company,” “The Fight Before Christmas,” “Alexander and the Terrible, Horrible, No Good, Very Bad Day,” “How To Talk to Girls,” “Kodachrome,” “Deadliest Warrior,” “Home Movies,” “The Berenstain Bears,” “The Spectacular Now” and “Table 19.”

Levy graduated at the age of 20 from the Drama Department of Yale University. He later studied film in the Masters Film Production Program at USC, where he produced and directed the short film “Broken Record.” This film won the Gold Plaque at the Chicago Film Festival and was selected to screen at the Director’s Guild of America.